This weekend I was taking refuge from the unrelenting sunshine and decided to watch the PGA Championship from Wentworth.
Second only to the Open, it’s the biggest competition in British golf.
Although I’m always happy to watch the golf,
I have to admit that I found this weekend’s match a little lacklustre.
Simon Khan ended up as the champion, pocketing over £600,000 for his efforts.
But if I’m honest, he didn’t really feel like a winner.
He was just the least bad loser.
The fact is, all the other players just lost more.
They each had plenty of opportunities to storm into the lead, but they made mistakes and lost out.
Sometimes, business goes the same way.
In other words, you don’t always need to win to be victorious.
Maybe it’s just a case of hanging on after everyone else has let go.
Don’t worry if a pitch feels like it didn’t go the way you planned.
Chances are, the other guys did even worse.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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