Last night I was at the launch of Marina Hyde’s new book, Celebrity: How Entertainers Took Over The World And Why We Need An Exit Strategy.
As you may have guessed from the title, it’s all about the power of celebrity and how today’s celebrities demand and get, enormous rewards, the compliance of a willing media, and exert considerable political influence.
She has put together some incredible examples all wrapped in Marina’s incisive wit, it is fantastically funny.
As Stuart her editor said “it’s the most serious book published this year and also the funniest book published this year”. Buy here
At the party my mind drifted to us all as the “stars of our own movie.”
We all have the potential. If to be the star one has to excel and be recognised for what you do, then it’s in our grasp, whatever we do.
Go to your Sunday league football and be the best – you’re the Rooney or Beckham of your own space.
Get up in the pub and nail that karaoke, who needs Eurovision?
(Seriously, who needs Eurovision)
Alternatively, take advantage of the fact that now, more than ever, we can all be our own media channel.
Did you know there are 112 million blogs out there?
Each one representing someone with a voice, a perspective and an audience. Start with Twitter, build up a following, and take it wider. OK magazine might never knock down your door for a photo shoot (and if you read Marina’s book that's not a bad thing) but there’s tremendous power in establishing a tribe of followers.
This is your time, learn to lead
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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