One of our designers here at Jack Morton, Angie, runs a fantastic little badge company,
called, amazingly
The Big Little Badge Co.
Here she is
It's a great idea
Everyone loves a badge, don't they?.
They're a bright, eye catching and practical souvenir of a great experience.
Brands love badges too.
They sometimes obsess over their logos
(a badge by any other name)
Fussing about backgrounds
Exclusion zones
Point size
But are they missing something?
Even the world's best designed logo is little more than an aide memoire.
They remind consumers of their experience with a brand.
But they can never replicate or improve upon the experience itself.
No wonder sometimes we all refer to the logo police
Maybe the focus should be on other elements of the brand DNA
As leaders in the field of Brand Experience, we believe that brand guidelines should spend as much time on the way people speak, act and interact as they do on where the logo sits.
Its a just a matter of paying attention to the things that matter most to the audience.
Think about it.
If someone offered you tickets to see your favourite band or a badge with their name on it,
Which would you choose.
Now where do I collect my S Club 7 tickets?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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