You know that thing about assembling IKEA furniture – you need a kid to do it.
I've found the kid.
A 14 year-old boy called Dylan Maryk has been flown out to Mobile World Congress in Barcelona to advise technology leaders on how to attract young people to the event.
With braces on his teeth and his GCSEs still two years away, Maryk is already a successful iPhone applications designer, and he's now looking for a business partner to help him expand his company MicroApps.
At Jack Morton, we know the mobile telecoms industry pretty well and we're a regular fixture at MWC with clients like Ericsson and Samsung.
But people like Dylan are a sharp reminder of the fact that the world around us is changing.
And it's changing fast.
The things we do won't always be the things that we do.
The CEOs of Google, Spotify and Vodafone are keen to hear Dylan's insights into the youth market.
Next time you're looking for a “grown-up” to deal with an opportunity - call up a few kids. ...
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