We are moving to a world that will be populated by experience brands, brands that express themselves through their behaviour and we will all be invited to join in.
How do I know?
Its already happening.
Words and promises can only get you so far and even then they need to be backed up by a reality that can be experienced.
Whether you want to build your brand, create growth or transform your organisation, you need to engage and inspire people as individuals.
To be inspired by a brand promise or a business ethos, people need to experience, feel and share the reality of that promise or ethos.
Positive, interactive and involving experiences create the belief, confidence and insight that inspire people to spread the word - and take positive action.
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