You could argue, but I know you are too nice to argue
So I’ll argue, that the first true ‘experience brand’ was Disney.
Walt wanted to create an immersive multi-sensory world that brought the assets and values of his brand to life for families to enjoy.
He knew that memories are made from great experiences.
Over fifty years later, consumers are still looking for memorable experiences
from their experience brands.
There is nothing Mickey Mouse about that!
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