It never ceases to amaze me when I see people in agencies scrabbling around for a Christmas card idea in December.
It’s not like Christmas crept up unannounced
They knew it was coming.
But every year it’s the same thing.
Clients are really no different.
Only it’s the last-minute brief.
“We’re launching a product in a couple of weeks…”
“We’re announcing a merger next month…”
So the question is, how long have they known about the opportunity?
Why didn’t you do something about it sooner?
The later you leave things, the more pressured everyone feels, and the more likely it is that great ideas will be sacrificed or corners will be cut.
Opportunities exist in the here and now.
So seize them as soon as they arise.
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