At this time of year, we all turn our attention to the coming year.
Not for New Year’s resolutions – after all, no-one sticks to them anyway.
I mean in terms of planning the sales strategy.
New budgets, new clients, new briefs.
It’s an exciting time of year, as well as an intimidating one.
As part of this I’ve been giving a lot of presentations and webinars recently, helping to get people focused on what needs to be done.
So I thought it’d be worth capturing some of those thoughts in a series of blogs.
If serialisation was good enough for Charles Dickens, I’m sure I can have a crack at it too.
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