It’s customary in the agency world to spend our time thinking about new services and solutions that can be sold to clients.
But unless you start by thinking about what challenges clients are facing, you’re never going to solve anything.
Rather than looking for opportunities to sell, we should be looking for ways to add value.
As Albert Einstein once said “Do not try to become a man of success, become a man of value.”
If we can find a way to add value, then business success will follow.
Success comes as a result of accomplishments, not the other way around.