It’s customary in the agency world to spend our time thinking about new services and solutions that can be sold to clients.
But unless you start by thinking about what challenges clients are facing, you’re never going to solve anything.
Rather than looking for opportunities to sell, we should be looking for ways to add value.
As Albert Einstein once said “Do not try to become a man of success, become a man of value.”
If we can find a way to add value, then business success will follow.
Success comes as a result of accomplishments, not the other way around.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
