Modern media consumption no longer bears any kind of resemblance to the world we once knew.
So it’s fantastic that PR agency Weber Shandwick has taken the bold step of creating a new media position that breaks away from the standard online/offline model.
It’s called Inline, and recognises the fact that the audiences we want to reach consume multiple media at once, and the worlds constantly overlap.
Inline communications tell a consistent story across the full spectrum of media and help support campaigns that are focused, measurable and effective.
It’s a great piece of work, and I’m looking forward to see the impact it has on how people take their messages to market.
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