Rinse And Repeat

In 1952 a bunch of scientists were studying the behaviour of macaques monkeys on the Japanese island of Koshima.
According to their research, one female monkey seemed to have discovered that sweet potatoes, which were their main source of nutrition, tasted better once they’d been rinsed in the sea.
As the scientists observed, this activity spread through the monkey population on the island, through observation and repetition.
Then something amazing happened.
Once critical mass had been achieved, the behaviour which had previously been learned, spread instantly across the water to monkeys on nearby islands.
The “Hundredth Monkey Effect”, as it became known, is now a universal reference point for the transmission of positive behaviours without direct instruction.
That’s how great ideas spread, and why experiential marketing is so important.
Create the right message or story, and share it with your immediate audience.
Then let nature take care of the rest.
The wider community will eventually find its way to your idea, you simply need to set the wheels in motion.
In case you’re wondering, I prefer my sweet potatoes with butter and a sprinkling of cinnamon