Everyone’s always talking about the big idea, as though a concept can be measured in terms of size.
The right idea is what really counts.
Take Live Aid for example.
Staging a gig to raise money for charity isn’t in itself a big idea.
A group of musicians could get together in the Dog & Duck with exact same purpose.
The scale comes from the intent.
The application of the idea.
The way it’s transmitted to a wider audience.
Seth Godin wrote recently that big ideas are simply the little ideas that nobody killed off.
The idea is the kernel.
A starting point.
As the first (and the second and the third) Mrs. Jackson used to tell me, don’t get so hung up on size.
It’s what you do with it that counts.
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