Who's heard of the 1958 film Teacher's Pet?
No-one?
Ok, that's not much of a surprise.
Despite staring Clark Gable and Doris Day it was never really destined to be a long-term classic.
But it’s worth remembering, or at least looking up, for one stroke of genius.
The producers smartly cast 50 influential Hollywood reporters as, well, reporters.
Some of them even had speaking roles.
Shockingly, the film got rave reviews when it was released.
Who saw that coming?
The key is to engage and involve your key stakeholders.
Sure, it might be a little painful, and may take slightly longer, but you’ll be amazed at the difference it makes to the end result.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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