I started my career in catering, and trained as a chef.
Great cooking skills weren’t the only things I took away from that early phase of my working life.
I also made a simple rule for myself which, I never dreamed of breaking.
My Rule?
Never have the soup.
It’s simple really.
I always considered it as a waste of a choice.
But there I was this week, sitting in a restaurant and finding nothing that really grabbed me on the menu.
So I ordered the soup, and it turned out to be one of the most delicious things I’ve ever tasted.
As I finished the bowl, I found myself wondering how many other options I’d closed my mind to, based on ill-informed reservations and prejudices.
The wasted choice wasn’t picking the soup from the menu, it was all those times I’d missed out on something great because I thought I knew best.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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