We’ve all done it.
We’re sat in the car at a red light behind someone else, fingers drumming impatiently on the steering wheel and foot gingerly tapping the accelerator in anticipation of the lights changing. Finally, after what seems like an eternity, red becomes red and amber and we’re good to go.
Then...nothing.
The car in front sits there.
The light’s now green and no-one’s moving.
The driver ahead wasn’t paying attention and now you’re sitting there going nowhere fast.
Life is full of opportunities, all we have to do is take them.
So I’m always amazed at how many people miss theirs simply because they give up waiting and take their eye off the ball.
Unfortunately, it often means there are a bunch of people waiting behind them who all miss their opportunity too.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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