Seth Godin wrote on his blog about the two distinct approaches to marketing.
Arguing that there are scientists and artists within the discipline.
He also argued that marketers need to be clear about which side they take.
It’s something I’ve always believed, having found myself caught in the middle far too many times.
At Jack Morton we do take a take a scientific approach to our work.
Producing events on the scale we do, living up to our flawless faultless delivery reputation, we have to; calculating budgets, planning resources and managing production like a military manoeuvre.
So we more than any marketing discipline are a total mix of “artists” and “scientists”
We do have to keep an eye out to ensure that our creative work is always outstanding; we should all aspire to be artists.
They’re the people who inspire and challenge, imagine and invent,
Here it helps enormously that those dreamers can also run a production schedule, manage a client budget and roll up their sleeves and get the job done.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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