This one goes out to all my homies in agency new business roles.
I just want to say “I understand.”
I know about the effort you put in, and all the things you go through.
You’re there on the front line, leading pitches, brokering talent, motivating colleagues, pushing and leading.
You’re a team player in the truest sense, and yet when the business is won, the best you can hope for is a name check for pulling a few case studies together.
Just keep doing what you do.
Adapt to every situation and play every role that the pitch calls for.
Keep pushing and keep winning.
You and I know how much you do.
So let it just be our little secret.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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