Given that Jack Morton has been around for over 70 years now, we’ve been able to develop a really good sense of self.
We know our strengths and we understand our heritage.
The years we’ve taken becoming the business we are today was time well spent.
Relationships work the same way.
The longer the courtship the better the marriage.
Shotgun weddings have a tendency not to last.
So when the opportunity to work with a client comes along, don’t feel the need to rush them down the aisle.
Get to know them, understand their likes and dislikes.
Because the relationship will be that much stronger for the time you put into it.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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