Hard to believe (for anyone who knows me) but I recently went away on a short break.
Sitting at the airport waiting to board my flight, I was amazed at all the business people sitting with their families.
They all looked a little uncomfortable in their civilian clothes, like they hadn’t quite shaken off work mode.
Hushed conversations trying to chase down deals before their BlackBerry was switched off for the last time, usually disguised as “Just going for a wander round the shops.”
What a difference it made when I saw the same frazzled executives coming off the return flight.
Their feet in flip-flops, trousers rolled up.
Laughing and joking with their kids hanging off their arms.
A smiling, relaxed partner..
The mobile phone buried in the hand luggage, out of sight and definitely out of mind.
In the space of a week, they’d gone from nowhere to ‘now here’ (TM)
Now, doesn’t joy like that deserve more than a once-a-year outing?
(TM Mike Myers The Love Guru).
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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