Ask anyone who’s ever raised a championship cup over their head and they’ll tell you there’s no feeling quite like victory.
Sure, it’s the polite thing to say it’s not the winning but the taking part that counts, but who really wants to be the perennial loser?
Participation only gets you so far.
But the real joy in winning is facing an opponent who’s better than you are.
And coming out on top.
There’s really no challenge in beating someone who’s not as good as you and your team.
Besides, how much does that kind of victory really count?
It’s much more fun to prove to yourself, and everyone else, that you’ve got what it takes to beat someone who has an advantage over you.
That might be a bigger budget, a more experienced team or a wider global footprint.
On the other hand, they might just be the incumbent.
The challenge may be greater in tackling a ‘superior’ opponent, but we should all thrive on thinking around the problem.
That’s takes real creativity.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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