My old friend Kenny Harris is a great believer in tackling problems from a fresh point-of-view.
That’s what his business is all about.
He believes, as I do, that the moment you embrace a different perspective or approach, new ideas will begin to tumble out.
So in the spirit of different perspectives, let me share a little of his thinking, this is around making presentations.
Kenny’s a big TV fan (aren’t we all) and believes that we can improve our presentations by borrowing the dramatic techniques that are used to build excitement.
For example, try freshening up a graveyard slot presentation with a ‘Previously on...’ segment that recaps what the preceding speakers have discussed.
Alternatively, you could embrace the ‘cliff-hanger’ approach and split a presentation into two halves.
End the first segment with a provocative statement or open question, and you can guarantee an attentive audience when you return to the stage.
If you’d like to read more, go here.
Tell him Kevin sent you
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- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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