As well as having the coolest name ever, Dr. Dionysius Lardner was a 19th century professor at UCL.
Concerned by the rapid progression of train engineering, he issued a stark warning about the future.
According to his vast expertise, high speed rail travel would remain a scientific impossibility, since passengers would inevitably die of asphyxiation.
Of course, we all know that history proved him wrong, and to make it worse, he was always late for job interviews.
But it’s worth remembering Dionysius, every time someone with loads of experience tells you something can’t be done.
The thing is, they’re only right for as long as it takes to prove them wrong.
And you can rest assured that someone will.
It might as well be you.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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