There’s an old Chinese proverb (I wonder whether there are actually any new Chinese proverbs...) that says “Those the Gods hate, they satisfy their ambitions.”
It’s a great thought, because it suggests that the joy we take from our lives comes from striving for success, rather than the attainment of it.
There are countless others – not the winning but the taking part, the journey’s half the fun.
I’m sure you’ve seen them all.
So it stands to reason that there must be something in this line of logic.
It’s fantastic to keep your goals in mind, but rest assured that the moment you achieve them, other ones will take their place.
We’re all striving to reach something, because we’re all a work-in-progress.
Anything else will always feel like an anti-climax.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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