I know there’s no tooth fairy.
I know Darth Vader is Luke’s dad.
I know the secret’s in the sauce.
I know that the slutty girl will be the slasher’s first victim.
I know the magician’s got cards up his sleeve.
I know the glass is sometimes half empty.
I know toast always lands butter side down
I know the brief isn’t always right.
And I know that to win a pitch you have to get everything right.
Not nine out of ten.
Not 95%.
Everything has to be right
Everyone has to be on the same page.
Committed, enthusiastic, hungry and willing.
If not?
I know you’re going to lose.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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