Sometime around 400 BC, Chinese general Sun-tzu gave a piece of advice that people still repeat today.
He said “Keep your friends close and your enemies even closer.”
Well, what do you expect from a military strategist - a group hug?
Time and time again, people trot out the same old epithet, assuming that it’s good advice.
As the saying goes, a billion Chinese people can’t be wrong.
But I think it’s a load of old dim sum.
The modern version?
Keep your friends close, and your good friends even closer.
OK, so it’s a little touchy-feely.
But in our hyper-connected world, we thrive on relationships and connections.
And we need to cherish them.
The closer the better.
Oh, and if you worry about what to do with your enemies, don’t.
If you have any enemies at all, you’re already doing something wrong.
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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