Greetings from my garden.
As I sit here surrounded by herbaceous borders, I'm realising how much I've let things slide over the last few years.
As a consequence, I'm finding that my time is being spent doing all the things I normally don't get the chance to focus on.
Getting the kids off to school.
Making everyone's packed lunches.
Helping out with homework.
And it's all been surprisingly rewarding.
I'm reminded of an old Japanese saying, that the man who spends his life contemplating the perfect cherry blossom will not have lived his life in vain.
My take-out from this, is that if you dedicate yourself to every task, no matter how mundane it may seem, you will be rewarded.
It's that age-old mantra - the more you put in, the more you'll get out.
And it really does work.
Try it for the rest of the week and see what happens.
And if you need any cuttings, just let me know.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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