When you spend time at home, these things become important.
So anyway, I was watching the show the other day.
Mostly because Vanessa's co-host Ben is a old friend of mine.
Anywho, Shirley, from Pepsi and Shirley, was a guest (try Wikipedia).
She was on the show to plug their new comeback tour.
Listening to her talking about her time out of the spotlight,
I realised just how cyclical our world is.
The saying "what goes around, comes around" isn't just a threat.
It's a guarantee.
Everything revolves regularly.
We're just rotisserie chickens in the oven of life.
Take the 'modern' phenomenon of social media, for example.
The concept is nothing new.
We used to socialise based on geography.
Within our region, we still connected to a group with whom we had things in common.
We still seek out people who share the same interests.
It's just a bigger playing field.
Bog snorkelling. Spelunking. Judy Garland.
There are thousands of other people out there who feel the same.
We all want to belong.
That's why experience marketing is key to growing brands.
Unpacking the detail to give consumers something they can get involved in.
That's how you create a sense of belonging.
So I guess I'll be seeing you on the front row at Pepsi and Shirley then?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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