It's that time of year again when exams are looming on the horizon.
Not for me - I'm a little past all that.
But it's my kids.
One's doing GCSEs, the other is at AS Level.
I've been doing my best to motivate and inspire them.
OK, nagging them.
For the last couple of years I've been saying:
"You pass your exams in the class room, you turn up to collect your grades at the examination."
The same rules apply to us in the business world.
You win the pitch in the run-up, when you're doing the hard work.
By the time you're ready to present, you're turning up to collect your prize.
So if you rock up expecting to pull a rabbit out of the hat on the day, you're going to fail.
And this is one that you don't get to re-sit.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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