Yeah, yeah, I know.
A bit of time off work and I get sucked into a vortex of trash TV.
But learning is every where.
For instance, I've been enjoying Paddy McGuinness on Take Me Out for the last three weeks.
If anyone asks, I just tell them that the kids like it.
But watching it, week in week out, I noticed a distinct pattern emerging.
Let me bring you up to speed, just in case you have better things to do on a Saturday evening.
The show features 30 girls who stand behind an illuminated plinth.
A single guy enters the arena, and over the next three rounds, the girls switch off their lights if they're not interested in him.
As the host says, "No likey, no lighty".
It's highbrow stuff.
So, here's my point.
Once the girls have played, it's the boys' turn.
He gets to choose from any of the ladies with their lights still on.
During the previous part of the show, Paddy has picked a few girls at random for a bit of chat and banter.
Funnily enough, when the guy makes his final selection, it's always one of the people Paddy has already spoken to.
It just goes to show, even when you're faced with an army of competition, there's a way to stand out. Make sure that, when crunch time comes, you get picked.
And sometimes, it has nothing to do with the way you play the game.
So what are you gonna do to make sure the decision maker remembers you?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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