What's the most important department in your agency?
Obviously account development's vital.
Sales and marketing has a particular relevance to me.
And I keep going on about the importance of creative - so those guys must be essential.
And yet, when faced with that question, no-one ever says HR.
Which is strange, since HR is the defining part of your business.
Of any business.
Ultimately, it's the people who work with, for and around you, who make the difference.
They're what drives you.
It doesn't matter what else you do, the people are your key to success.
Great looking PowerPoint won't win you the account.
A spreadsheet won't make you more innovative.
Success comes from inspiring the people around you.
No-one works for a company.
They work for a person.
So forget about those old 'carrot and stick' policies.
The world has moved on.
Today, people want inspiration.
And that can only come from knowing.
Knowing your people.
Knowing your clients.
Knowing your subject.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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