We’re all under pressure right now.
And in the same way that points mean prizes, pressure means tension.
It’s always there, bubbling under.
Threatening to spill out and wreck relationships.
Even worse, it can force you off course and sabotage your projects.
There’ll always be differences of opinion.
But when the pressure’s on, you need to be more gracious, not less.
Remember this: “The one person who has time to rock the boat is the person not rowing.”
I’d love to take credit for that one.
But they’re the wise words of Jean-Paul Sartre.
He knew a thing or two about rowing.
Oars up!
(I said ‘oars’ George).
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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