After two and a half days on board the Arcadia,
which housed the Marketing Forum, all I can say is "Wow!"
The idea of spending a couple of days floating around of the
coast might sound like fun (not sure to whom?),
but it's actually a pretty intense event.
It's a relentless agenda, with 30 meetings taking place within about
48 hours, and another 30 for my colleague George.
Mealtimes?
Well, the food was great, but that just meant another chance for more meetings.
It just never stopped.
Just lasting the course is a feat of endurance and quite an achievement.
The real test though, is what you do when you get home, dry out, and catch up on your sleep.
It's not about how you start. It's all in how you finish.
We all made some friends but it's the follow up that's going to
determine whether or not the trip was a success.
And to Jo (not you Joe) you're right!
We really were the best dancers on the boat.
Happy fishing!
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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