You Complete Me

On the way back from Johannesburg, more of that next week, now have a 4 hour delay in Dubai.
What's a man to do?
Send e-mails, write a blog.
First batch of e-mails done.
So here's the blog.
One of the things that came up in South Africa was internal communications
Or alignment as the worldwide Jack community call it.
I made a point that is maybe worth repeating here
Every smart marketer knows that the key to effective communication lies in audience insight.
The more you know about the people you want to reach and what drives them, the more successful you'll be.
So I struggle to understand how internal communication people ever manage to get it wrong.
Think about it.
Your audience are part of your brand.
You know what they earn, and what they take home.
You know how hard they work, and what they think of you.
You know their hopes, dreams and ambitions.
There's so much rich data at your fingertips.
If your colleagues in consumer marketing had that kind of insight, they'd be selling by the bucketload.
With so much to work with, there is no limit to the amount of targeting and segmentation you can apply.
Its hard to screw up.
So don't.
Got to go apparently I'm having curry for breakfast.