That's not a description of me, it's a description of this post......,
It can’t have escaped your notice that for Jack Morton, this has been the year of the experience brands.
Everybody’s excited by the new possibilities opening up around this innovative thinking.
But it’s not actually such a new thing.
The value of experience over other forms of communication is as old as the hills.
Immanuel Kant, the German philosopher (1724-1804) believed that
"It is beyond a doubt that all our knowledge begins with experience."
So, ask yourself.
Are you an Immanuel Kan, or an Immanuel Kant?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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