When the pressure’s on, it’s easy to look for a way out.
But where’s the sense of accomplishment if you give up the moment things get tough?
OK, that’s easy for me to say.
But then, I’m one of those people who relishes a challenge.
And I’m stubborn enough to disprove anyone who dares to say ‘it can’t be done’.
As Josh Billings once said: “Be like a postage stamp. Stick to one thing until you get there.”
The toughest thing you have to do today, should be the first thing that you do.
Once that’s out of the way, you can focus on all the other things that need your attention.
If you try and multitask, you’ll simply prove that you can fail at many things at once.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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