Thursday, 15 April 2010

Where Everybody Knows Your Name

Hear ye, hear ye.

Once upon a time the town square was the heart of the community.

It’s where businesses thrived, news was shared and people would meet.

These days, the town square has been replaced with the digital space.

That’s where people and brands now come together.

Our environment might have changed, but our needs remain the same.

But it’s important to remember that the town square is more than just the place where you make your sales on market day.

The rest of the time, it’s still the place where people come together.

So brands need to ensure that they’re facilitating those relationships and making it easy for people to connect with one another.