Who doesn’t love ‘Field of Dreams’?
There’s no better feelgood movie for a wet Sunday afternoon.
Even if you haven’t seen it, I bet you still feel like you know it.
Because of that one line “If you build it, they will come.”
I’ve lost count of the number of times I’ve heard someone say that.
The problem is, some people believe it really is that easy to create interest.
Yesterday, Paul Barrett from County Durham was prosecuted for bidding against himself on eBay to drive up the price of items he was selling.
It’s called ‘shill bidding’ and it creates a false sense of how popular an item is.
Admittedly, trying to raise interest by fudging the facts is nothing new.
But it’s as ineffective now as it ever was.
Enthusiasm and excitement can’t be engineered.
Popularity doesn’t come about by telling people that you’re popular.
Focus on getting the right idea to the right audience, and you won’t go far wrong.
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