Something else came out of the ‘leaders’ debate’.
The need to be yourself.
Your REAL self.
Brown, Cameron and Clegg all seemed to spend too much energy on projecting an image of themselves.
Problem is, you could see how much effort they were putting into their performances.
So they ended up feeling completely false.
No-one is that easy to fool.
Try to show just how relaxed or confident you are and no-one’s going to believe you.
You are always transparent… even when you’re trying not to be.
Audiences are an intuitive bunch.
They can feel the truth.
They can sense authenticity.
And they know when it isn’t present.
Projecting a pretence will only push people away.
Show some fear, express some doubts, share your hunger.
That’s your real self.
It’s the version of you that has a genuine passion for helping other people
(or a product or service)
And it makes whatever you’re selling feel like a far more compelling proposition.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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