Friday 9 April 2010

Don’t Just Sit There – Do Something

A passive experience is no experience at all.
Participation is what makes or breaks a brand experience.
You’ve spent years, maybe decades, telling your customers how much you love them.
But unless you’re willing to prove it, you might as well stick your fingers in your ears and sing la la la.
Your customers want engagement.
A chance to say their piece, and play their part.
Earn your right to be in your customers’ space by letting them call the shots.
Listen, rather than talk, and you’ll be amazed at how much they open up.
If you really want to get under consumers’ skin, you already have the tools.
What are you waiting for?
Do something...