I’ve said before how much I enjoy talking about Jack Morton.
It’s so easy to tell stories of the great clients and the talented people who deliver campaigns for them.
But at the back end of last year I started to find it a bit of struggle.
Maybe it was the world economy
Maybe it was me
It felt like I was repeating myself a lot
A lot.
I've just realised.
(I've been busy OK!)
That's not so this year.
The projects are fascinating.
The clients are engaged.
The teams are inspired.
Best of all, we have a differentiated position that helps us stand out from the crowd.
It all makes the life of a storyteller that much easier.
And we all lived happily ever after.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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