It's one of the first sporting rules you ever learn.
You're four or five and it's your very first school sports day.
Mum and dad are there in the crowd trying to look interested.
You're all psyched up to run faster than the wind.
And your teacher leans in with some helpful advice.
"Focus on the finishing line.
Don't look around at what the others are doing."
Wise words.
So why is it that we're so keen to forget such an essential life lesson?
Our only goal is to keep doing the thing that we do.
The moment we start worry about what everyone else is doing,
our pace slackens and we lose the race.
Let the others worry about what they're doing.
Stay focused on the things that make you great.
Keep your eye on the finish line, not the competition.
You may not always win, but you'll know that you've done your best.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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