Cast your eyes right - I've added a tagcloud to the blog.
I know, fascinating.
It's a great visualisation of all the things I've been thinking about
over the last week.
And it got me thinking about all the words I really don't like.
Words like 'no'.
'Can't'.
'Won't'.
They usually represent the end of the road for someone who works in
sales.
After all the work you've put in, all the thought, all the effort.
Unless of course, you keep the energy going, keep the ball in play and
show you're still full of ideas.
It's about bouncing back until you win.
Because part of the winning is in the wooing.
It all comes down to knowing the right words to say.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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