Monday 21 June 2010

Agencies ...We're All Agents Aren't We?

When you have a child in the entertainment industry, agents become a major part of your day-to-day life.
And it's fair to say, they have a pretty bad reputation.
Just look at shows like Entourage.
Ari Gold
is a self-descibed super agent - he's aggressive, abrasive and offensive.
But strangely, he's also the most popular character on the show.
I think I understand why.
A good agent doesn't have to be a nice guy.
He doesn't have to mind his Ps and Qs.
He doesn't have to smile at everyone in the office.
His job, his only job, is to be passionate about, and committed to, the talent he's representing.
Because they could be the most amazing performer in the world, but if no-one knows they're there, it's all worthless.
The agent is out there talking them up, selling them in and building bridges.
At times it's a thankless task.
But it's worth it when the talent wins the role of a lifetime.
That big chance to show the world what they're capable of.
The agent already knows.