..........there's no such thing when you work in an agency.
Having spent Friday and today on a two day client briefing,
I have to admit it warms the cockles of our hearts
to see how much effort some clients are prepared to put in.
We do our fair share of heavy lifting when it comes to the response - so it's nice when everybody is that committed.
More information?
Great.
Lots of background?
Bring it on.
Useful examples?
Keep 'em coming.
We need to understand the business issues driving the project
Ultimately, we respond to business challenges not briefs.
And when it comes to TOV and POV we need to hear it from the HM.
We also need to check back with our dictionary of modern acronyms.
The more connected we are, the more engaged we'll be.
And that's how we end up with an amazing response.
Well done to all concerned.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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