Quiet at the back – stop sniggering.
There’s a serious point to be made here.
Maybe it’s all the time we spend telling our clients to think about their audiences.
The first rule is always “What’s in it for me?”
Unfortunately, we start thinking like that too.
So we stop giving, and spend all our time expecting to ‘get’ instead.
And then we wonder why we don’t.
There’s a reason why they say one good turn deserves another.
Put good things out there and the reciprocity will take care of itself.
Call it karma if you like.
What comes around goes around.
Sorry, that’ll be the cliché police at the door.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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