Why do you do the things you do?
Because you need to eat?
Because you have bills to pay?
Because you have no choice?
Not exactly motivational.
It’s time to put those reasons aside.
No matter what else is going on in your life, the thing you do is the thing you would choose to do.
If it wasn’t, you wouldn’t be doing it.
So stop hiding behind excuses that prevent you from putting your heart into it.
Because it’s not “just a job”.
It’s your passion.
Your reason.
Forget about the money, forget about the bills.
Focus on what drives you.
Do the thing you’re most passionate about.
And think about how much happier you’ll be
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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