Pitching for new clients is a lot like a first date.
I’ve done plenty of both, so I speak from experience.
You start out feeling a little nervous.
So you try hard.
Maybe a little too hard.
They’re polite.
Maybe a little too polite.
You stay on safe ground.
Maybe a little too safe.
And you come away from it feeling a little meh!
Probably in need of a cold shower too.
Think how much more you’d both enjoy it if you relaxed.
If you went into it as the real you.
Warts and all.
Open up.
Show your true colours.
And whatever you do, don’t play it safe.
It’s not attractive.
It’s not memorable.
And it won’t get you the second date which, let’s face it, is the real reason you turned up.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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