If ever you're in need of an effective quote to illustrate a point,
Aristotle is your go-to guy.
He gave the world countless thoughtful perspectives on human nature, and probably cleaned up on the after-dinner circuit.
One of my favourite quotes by the Greek philosopher and scientist neatly distills all human experience into a single sentence:
" All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion and desire."
My advice?
Steer clear of causes one through four.
Five, six and seven - there's your motivation.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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