Do you know what the biggest problem in business today is?
Go on, see if you can guess.
I know cause somebody told me today.
It's not the recession.
It's not a dearth of relevant employee skills.
And it's not misaligned strategy.
The biggest issue facing today's businesses is....
Knowing what you need to do and then not doing it.
FACT.
See, you can't argue with it, because I just wrote 'fact'.
In bold.
Now, you need to ask yourself, what am I going to do about that?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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