For those avid readers out there, you know I've been writing this blog for almost eighteen months now.
Trying to make sure I post everyday is tough.
I've blogged from Turkey, Dubai, the US, and even my sick bed.
But despite what I consider to be an Olympian effort, when weighed against the considerable output of someone like Seth Godin, I feel very much like an also-ran.
He writes every day, without fail. Sometimes twice.
I guess I'm a little short.
That's a height joke for those of you who know me.
Occasionally I miss my own deadline.
Too many plates spinning means that occasionally something's going to drop.
And it's usually the blog.
But as Julian, my MD, said in his great C&IT column this month, available at all good news-stands, this is our busiest time of year .
Briefs are arriving, clients are asking for meetings (rather than being enticed into the room with a trail of M&Ms), and I've got three speaking engagements between now and Christmas.
Barcelona, Kenya and South Africa - in case you were wondering.
On Monday, we helped the Evening Standard with an event attended by Lord Coe and The Mayor of London, Boris Johnson.
In his enthusiastic and energetic style the Mayor urged us all to get out there and make things happen now.
He was, of course, referring to London 2012,but it's true of everything.
If you want something to happen, you have to get out there and make it happen.
No-one else is going to do it for you.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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